Enloe Unveils New Brand

Introducing Enloe Health

Jolene Francis, Enloe Health’s Vice President of Philanthropy & Communications, helps explain the organization’s new brand during a press conference Nov. 2.

The evolution of Enloe Medical Center goes far beyond the Level II Trauma Center located on the Esplanade. The organization comprises several clinics, including more than 45 medical services, operates the only hospital-owned and operated air ambulance in California, and employs more than 4,000 people.

The name “Enloe Medical Center” is no longer fitting. Enter Enloe Health, the organization’s new identity that aims to reflect the scope of its services and push the organization to the next level.

“The transformation over the years is pretty remarkable,” said Enloe Health’s President and CEO Mike Wiltermood. “We’re clearly more than a hospital. We’re a small health system that offers a wide array of services for patients, from primary and emergency care to world-class cancer and heart care.”

This new chapter for Enloe comes with a fresh look, as well as new mission, vision and values statements, and a tagline — something the organization has never had.

“This is an exciting time for us, and we’re thrilled to share this news with the community,” Wiltermood said. “The shift doesn’t mean we’ll adjust how we do things. We are still proudly independent. It does mean our commitment to our region remains strong, and we want to keep pushing ourselves for our patients.”

Changes Rooted in History

In 1913, Dr. Newton Thomas Enloe opened Enloe Hospital on Flume Street in downtown Chico. It had 25 patient beds, three doctors and five nurses. Now, Enloe has grown into a vast organization, and the updated image honors its past and celebrates its future.

The new logo was inspired by a photo of Dr. Enloe sitting on a log ambulance he developed to transport patients. Paired with a new typeface, alongside one that gives a nod to the typeface used in the historic logo, the emblem will drive the organization into a new era as a health system.

The new mission, elevating the health of our communities, builds on Enloe’s achievements.

“‘Communities’ is plural on purpose,” Wiltermood said. “We know people are part of many different communities, and we want them to know we acknowledge that, we see them as individuals and we are here to care for them.”

The new vision is delivering exceptional health care experiences. It’s meant to propel Enloe forward, said Jolene Francis, Enloe Health’s Vice President of Philanthropy & Communications.

“We know that the determination of whether an experience was exceptional is subjective, based on the patient’s perspective,” she said. “That’s the purpose of a vision statement, to give an organization something to continually work toward.”

The new values are rooted in principles Enloe has championed for years, Francis said. Those values are safety, engagement, trust, excellence and belonging.

The new tagline is simple: You belong. “We want all people — patients, employees, potential employees, loved ones, everyone — to know they belong here at Enloe just as they are and that they will be treated with respect and compassion, always,” she said.

Looking Ahead

Reimagining Enloe was a team effort with clinical and nonclinical caregivers, new and seasoned employees, volunteers, and board members participating in various focus groups. The Enloe Health name and logo will roll out on clinic signs throughout the community over the course of a year.

Paulette Woolley, Manager of Enloe’s Policy & Procedure department, has been with the organization for 40 years and witnessed several changes. The transformation to Enloe Health is special for Woolley.

“Enloe is so much more than a ‘hospital,’” she said. “We now have a title that matches what we currently provide and allows for growth in the future.”

Woolley loves that leaders are reinvigorating the organization and can’t wait to see what’s in store for the future.

“I hope that Enloe never stops striving to be the best it can be, locally, regionally and nationally,” she said. “I also hope that Enloe continues to have the trust of our community and always focuses on the health care needs that are not being met elsewhere, and I hope that Enloe continues to be a leader — a leader in health care, a leader in partnerships and a leader in the community, for the community. Lastly, I know that if I need care, Enloe will be there for me.”